The first law according to Jude

So I thought it was time I got a blog. I'm going to share my thoughts and musings around digital marketing type stuff.

So if that's not your bag, thanks for visiting and see-ya.

My first, and therefore most important, post is this: remember Jude's F-ing MUSTs of digital marketing:

F: Findable - make sure you include search in your plans because everyone uses it. People even google 'Google' they're that keen to run search enquiries.

M: Measurable - got to be able to tell if it works.

U: Useful - this doesn't necessarily mean functionally useful - could be entertaining. But if it has no 'use' then no-one's going to use it. Simples.

S: Shareable - make it easy for people to pass it on and they're more likely to.

T: Talkable - this will vary from person to person, but the more it stands out, the more it'll get talked about.

So there you have it. Today's nugget. Enjoy.